Only 5% of the original 2 million acres of coastal redwoods remain on the planet. And they are beautiful.
On this project, I provided digital strategy for improving online transactions.
The Web redesign was recognized with a 2013 Gold Quill Award for Digital Communications Excellence. And we improved online transactions by 32% percent.
Based in California, Tesla Motors is an American 100% electric car company focused on performance-driven technology and design.
As digital strategic planner, I helped the team redesign the media center with paid, owned, and earned social media.
Features include YouTube videos, an image library, a press section, and blog written by engineers, designers, and founder Elon Musk.
Hired as Digital Strategy / User Experience Director at Y&R / Wunderman Detroit, my primary responsibilities focused on:
-> Digital strategic planning
-> Information architecture
-> User experience design
-> Usability research
-> Web analytics
-> Brand management